Following a competitive agency pitch, Vivid is delighted to announce it is now representing Body Fantasies, the USA's No.1 perfume body spray brand.
Manufactured by PDC Brands, Body Fantasies has grown exponentially in the United States to become the No. 1 body fragrance, outselling top designer brands and private label. Following on from its success at home and in other global territories, Body Fantasies has now secured lisitings for a UK retail launch exclusively online and in-store with Superdrug from February 2016.
Supported with a robust launch campaign spanning press and online PR, social media and digital communications, Body Fantasies has a unique story that brings something new, original and exciting to the UK market whilst giving consumers a new fragrance experience!
BLAST TO LAST!
Crafted by leading perfumers who create top designer fragrances, Body Fantasies non-aerosol pump sprays are formulated using a much higher concentration of 6% perfume oil, compared other brands that are aerosol-based and use only 1%-2% concentrations. This means Body Fantasies not only smell great, they last much longer on the skin.
With a beautiful assortment of light fresh scents that range from floral infusions, to sweet, seductive and sexy, an initial range four fragrance varieties are being launched - Pink Grapefruit Fantasy, Pink Vanilla Kiss Fantasy, Twilight Mist and Japanese Cherry Blossom. At just £3.99 RRP per 95ml bottle dispensing over 500 sprays, Body Fantasies presents an affordable alternative to body fragrances currently available. Perfect for everyday use, a special occasion or a pick-me-up throughout the day, Body Fantasies is perfectly compact for use in and out of the home. Just pop into your handbag, school bag, travel bag or gym kit to spritz on the move!
To ensure a successful UK launch, Vivid pitched a strategic creative campaign spanning PR, social media and digital communications to build brand awareness and reach and inspire key audiences. Vivid PR Director Paul Evans: "We are delighted to be working with Body Fantasies along with their UK Management Consultant Nicki Marchant and look forward to a positive campaign to support the launch and beyond. The brand brings something new, fresh and original to excite the UK body fragrance market and we're confident it will be a hit with consumers."
As part of the campaign to launch Body Fantasies in the UK, Vivid's remit includes:
- Designing and developing a vibrant new UK website
- Launching a press and online PR campaign
- Creating UK social platforms and managing the brands social strategy including content management, community building, community management and social marketing
- Developing digital strategies for digital and online advertising campaigns
Paul Evans: "This brief reflects current practice in terms of how we design integrated comms strategies across PR, social and digital media. The convergence of traditional and modern platforms demands a multi-dimensional approach and this is a perfect scenario for how we connect and inspire Body Fantasies customers. We're delighted to represent this exciting, vibrant brand and we look forward to achieving success together."