Vivid injects new energy into Aspire Drinks

Premium Green Tea Healthy Energy Drink Has High UK Aspirations

 

Vivid is delighted to announce it is now representing Aspire Drinks for all UK PR and social media activities.

Created in the UK in 2009 by founders and fitness enthusiasts Darren Linnell and Neil Blewitt, who were looking for a truly healthy energy drink to supplement their regular gym sessions, Aspire Drinks has now grown exponentially and is available in 10 countries. With Zero Calories, Zero Sugar and Zero Carbs, this healthy energy drink is gaining huge momentum from health conscious consumers who are looking for better alternatives to the high sugar market leading brands.

WHY YOU SHOULD ASPIRE MORE

Aspire is a lightly carbonated healthy energy drink available in 3 great flavours; apple + acai, mango lemonade and cranberry. Its unique combination of good-for-you active ingredients include:

  • Premium Green Tea
  • Guarana Seed Extract
  • B&C Vitamins
  • Ginger Root
  • L-Carnitine

These key ingredients combine to deliver sustained energy and mental focus without the jitters or the 'crash' associated with high sugar drinks. It's also ideal for people watching their weight and blood sugar levels.

UK POTENTIAL GROWTH

With two national awards already including 'Beverage Innovation for Functional Drinks' and 'Healthy Food & Drink', Aspire is poised to lead the way with the 'Healthy/Functional Energy' as a sub category set grow 10% by 2021.
Already listed in Tesco and Holland & Barrett and with several new listings already secured, Aspire Drinks is striving to become a market leading brand in its sector.

THE PLAN

To ensure ongoing success, Vivid pitched a strategic approach spanning PR, social media and digital communications, to build brand awareness and inspire key audiences. Vivid PR Director Daniel Blythe: "We are delighted to be working with Aspire Drinks, adding to our growing portfolio of great food and drink brands. Working with the Aspire team at this time in their brand development is exciting and we are looking forward to rising to the challenge in this competitive sector."

Vivid's remit includes:

  • Launching national press and online PR campaigns
  • Developing Aspire's UK social platforms and managing their social strategy including content management, community building, community management and social marketing

The appointment starts with immediate effect.