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Another news story from the Vivid blog geek!

 

The Pink Panther Returns!

Vivid is revelling in the return of the Pink Panther! Following last year's news of the closure of Rivington Biscuits who made the famous Pink Panther Wafers, the future of this household favourite looked a little uncertain.

That's all changed with new licence holder Asvina UK who are set to reinvigorate the brand with a launch campaign that Vivid has been appointed to manage. 'The Pink Panther is a world famous character with millions of adoring fans,' says Vivid's Paul Evans. 'We all used to watch the TV Show as kids and we've all experienced the wafers! It's a great privilege to be working on new campaign directions with Asvina.'

For initial media enquiries, please contact Josie Harrison on 01372 476364 or email josie@vividpr.co.uk