Takara Belmont Adria II Campaign

Takara Belmont Adria II Campaign

Vivid Creates Latest Ad Campaign for Takara Belmont


As the world's leading designer and manufacturer of hairdressing furniture and equipment, Takara Belmont has created some of the most iconic barber chairs and salon styling furniture. 

As their PR and marketing agency since 2007 Vivid is delighted to reveal its latest campaign for their Adria II styling chair.

Vivid managed the photo shoot for the campaign which was shot on location at a stately home in north London. The shoot yielded two master shots for creative work to showcase the evolution of a chair that first launched in 1971. From the shots, and in line with our brief for a simplistic approach that let the image do the talking, our creative team produced three conceptual routes that were developed for the final campaign. The headline, 'Perfection, refined.' was created to reinforce Adria's continuining global appeal and success for over 40 years whilst promoting new refinements that have brought new finesse to this styling classic. 

Featured is the master print ad that's appearing this month in UK and Europrean professional hairdressing media including Hairdressers Journal International, Creative Head, Professional Hairdresser; the UK, French and German editions of Estetica and Germany's Top Hair magazine. A digital adaptation of the ad is now appearing now on leading hairdressing websites in the UK, Germany and France.

The new advertising campaign for print and digital forms part of integrated press, social and digital media activity that is being managed by the Vivid team. 

For information about this campaign call 01372 476 362 or email paul@vividpr.co.uk