Service Spotlight: Google AdWords

Driving Visitors To Your Website


The first in our series of Service Spotlights is Google AdWords.

Available to new and exisiting clients, Vivid now delivers this specialist digital service based on specific expertise in the Google AdWords framework. "Whether clients are looking to integrate AdWord campaigns into an exisitng strategic integrated PR, social and digital comms programme, or is looking for stand alone campaigns to drive site traffic, we can deliver positive results that are effectively implemented, managed and evaluated,"says Director Daniel Blythe. "We've worked through Google processes and specialise in creating campaigns, managing keywords to optimise targeting and control bidding in order to deliver clicks to websites in line with available daily budgets." 

Our service Includes:

  • Google AdWords Account Set Up
  • Keyword Search & Creation
  • Negative Keyword Search & Creation
  • Ad Group & Ad Creation - Linked to specific/relevant content on website
  • CPC Bid setting
  • Daily monitoring to tweak CPCs
  • Monthly Performance Reporting

"We're now successfully managing Adword campaigns, which are exceeding even Google CTR (Click Through Rate) averages, and we're achieving higher ad placements through the three main Google algorithm controls to keep the CPC (Cost Per Click) lower. this ensures ads ae highly optimised, targeted and perform in the most cost efficient way"

Vivid is able to create campaigns from start up through to completion or take over and manage exisiting campaigns to help transform performance.

If you're interested in finding out now we can help your business drive visitors to your website, then please contact Daniel Blythe on 01372 476 363 or email