Vivid Unveils Cool New Website For chill*

Cool products, cool style, cool website!


In March of this year, Vivid created a stunning new website and E-commerce platform for professional haircare brand chill*

Famed for his creation of the Fudge hair care brand, that transformed attitudes in professional hairdressing to become a global phenomenon in salons and among consumers, Terry Sierocki acquired the chill* brand in 2014 some three years after selling Fudge to cosmetics giant PZ Cussons.

Since this acquisition chill* has been completely reinvented, reformulated and re-launched; only the brand name remains. First came the introduction of ed stain colour, a sector never explored by previous brand owners, followed by a plethora of new and inspiring launches such as ed styling products, ed whip mousse, ed power spray, ed protect repair treatment and colour care shampoos, conditioners and serums.

Now with a growing presence in the professional market in the UK, USA, Australia, New Zealand and key European markets, chill* is aligning its efforts to UK consumers. As part of this drive, Vivid is managing integrated consumer PR, social media and digital campaigns to maximise awareness and engagement, as well as managing chill*'s internet marketing and digital remarketing in collaboration with our specialist partners.

See the new chill website HERE 

To discuss your PR, social media, digital comms or website project call Vivid on 01372 476 362 or email