Blonde Addicts Unite

Exclusive blonde hair care collection launches in the UK

 

Vivid is delighted to represent a new designer hair care collection created and formulated exclusively for blonde hair.

NEW Blonde Addict is formulated to deliver specific ingredients that accentuate blonde tones, on both natural and colour treated hair, and infuse exclusive violet pigments to neutralise brassy, yellow tones which blonde hair is especially prone to. With blondes spending more on hair care and trips to the hairdresser than their brunette counterparts, this new paraben-free collection promises the ultimate care, condition and shine regime for all tonal variations of blonde hair.

Formulated to salon professional standards, Blonde Addict may be sold in the UK salon market; at the moment it is being promoted direct to consumer and is available exclusively on new hair and beauty website, the CHILL CABINET

How Blonde Addict transforms blonde hair

Blonde Addict’s luxurious blend of care and conditioning ingredients visibly accentuate blonde tones on natural or colour treated hair, as exclusive violet pigments neutralise unpleasant yellow and brassy tones. Infused with vitamins, hydrolysed proteins, grapeseed oil and anti-ageing agents, all blonde hair looks and feels more healthy and youthful, beautifully conditioned, luxuriously soft and smooth and manageable. Blonde tones and colour vibrancy are noticeably enhanced and hair is left deliciously fragrant with a silky, glossy sheen.

Blonde Addict is a compact collection which includes:

  • A luxuriously rich blonde Shampoo infused with special care ingredients, moisturisers and anti-ageing agents to leave hair younger looking and more vibrant
  • intense conditioning anti-ageing Mask that restores hair to optimum condition 
  • Light non-sticky Active Leave-In Conditioner that boosts hair health, condition and shine
  • Gloss Serum that imparts iridescent shine and leaves hair silky smooth
  • Shine Spray that imparts incredible shine and leaves hair soft and manageable
  • Ultra Gloss Fixing Spray fixes hair softly yet firmly in place for the ultimate look

Blonde Addict products can be used individually or form part of a complete hair care regime formulated exclusively for blonde hair.

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For press information and samples, please contact Nicola Shepherd on 01372 476 364 or email nicola@vividpr.co.uk